Head of Partnerships

The WRU Commercial team is growing. If you are passionate about building high performing teams that deliver world class partnerships and marketing solutions for our partners that support all elements of the rugby ecosystem, from grassroots to national team, this may be the opportunity for you. We are seeking passionate, disciplined and structured team members who want to apply and hone their commercial skills and play a key role in the future success of Welsh rugby.

This role will be responsible for:

• Strategic management, direction and delivery of the WRU’s commercial partner programme, including all commercial partners’ contractual rights.

• Leadership of the Partnerships Team to ensure they deliver for the WRU and its commercial partners in an efficient and effective manner with excellent relationship management and project management skills.

• Management of the professional development of the Partnerships Team.

• Ensuring that the WRU partners are exceptionally well serviced, to achieve their business objectives, leading to high levels of partner satisfaction.

• Inputting into and delivering on the WRU group’s commercial strategy.

• Actively seeking opportunities for commercial partnership up-sells.

Salary: Competitive

Closing Date: 7th April 2026

The Person

• Strong project management experience with clear evidence of delivery against tight timescales. Ability to plan ahead, proactively thinking 6-12 months down the line.

• Excellent written and verbal communication skills are essential with the ability to communicate confidently with a variety of stakeholders.

• Ability to provide structure, planning and clarity to a large, complex, program of work.

• Ability to think strategically but also be a strong operational problem solver that presents solutions and recommendations, rather than problems.

• Demonstrable experience in building and delivering partnership-oriented projects.

• Demonstrable experience of setting and delivering strategy for commercial opportunities.

• Strong interpersonal skills and relationship management both internally and with key client-side decision makers.

• Ability to influence at all levels of an organisation.

• Experience of presenting to key stakeholders of varying levels of seniority, adapting approach and style accordingly

• An ability to understand client needs and objectives and then build plans that work hard to deliver against them.

• Ability to balance competing demands and requirements to find mutually acceptable solutions.

• Understanding of the sponsorship market and how sponsorship deals work.

• Understanding of conventional and digital and social media platforms.

• Strong business acumen and experience of contract negotiation.

• Experience of leading, motivating and organising an efficient and effective team that delivers exceptional client outcomes.

• The ability to work on own initiative, both as an individual and as part of a team.

• Excellent IT Skills, specifically Microsoft Word, Excel & PowerPoint.

• Ability to communicate and work through the medium of Welsh is desirable
  

The Role

Key Responsibilities & Tasks

Team Management:

• Lead, coach and develop the Partnerships team, building a culture of quick feedback and personal development within the team.

• Empower and support the Partnerships Team to ensure they are setup to deliver for the WRU and its commercial partners in an efficient and effective manner with excellent relationship management, project management and communication skills across the WRU Group, WRU commercial partners and other key stakeholders.

Programme Management:

• Create a high-performance environment and culture of excellence in delivery as it relates to managing the WRU’s commercial partner program.

• Oversight of the delivery of all commercial partners’ contractual rights.

• Ensure a clear and well documented Account Management Plan is in place and managed for each partnership.

• Create an environment to ensure the Partnerships team are planning well ahead of time, taking a proactive approach to account management and project management.

• Support the Partnerships Team to develop creative activation proposals for commercial partners that align with their strategy.

• Ensure a system is in place to track partner satisfaction via an NPS style survey and ensure that all partners are achieving the agreed target scores.

• Be the central point of contact and escalation point internally and externally for all commercial partner related activity.

• Ensure the digital, communications, marketing, ticketing, operations, national team, hospitality sales and all other internal teams are proactively, clearly and concisely communicated to with regards to all contractual campaign activities of commercial partners.

• Build a culture of excellence in communication and stakeholder management.

• Ensure the Partnerships team is working collaboratively with Marketing & Comms teams to design digital, social and content campaigns for commercial partners.

• Liaise with event organisers and other national federations to ensure implementation and delivery of commercial partners’ rights.

• Ensure the correct systems and processes are in place to track the delivery of commercial rights (e.g. Kore, Salesforce)

• Ensure all data for key partner contacts in held in the WRU’s chosen CRM system.

Reporting

• Lead the team to ensure the required research and data points are captured, organised and easily accessible regarding the WRU Commercial Programme (e.g. media values, consumer research, etc).

• Lead the team to ensure a best practice level of reporting is available to the WRU Group.

• Lead the team to ensure industry leading post event reporting is available to the WRU Commercial Partners.

• Input into internal reporting processes in a timely manner and in a way that clearly enables team members to understand the status of the commercial program.

• Flag risks and issues early to enable plans to be put in place to mitigate risks.

Upsells and renewals:

• Identification of new commercial opportunities to discuss with commercial partners and up-sell, in collaboration with the Partnerships team and Commercial team.

• Involvement in contract renewal negotiations with current commercial partners. This will involve leading on certain renewals and playing a key support role to the Commercial sales team in others.

Partnership Sales:

• Support the Commercial sales team as it relates to new partner acquisition, inputting on partnership tracking data, rights package design, etc.

Stakeholder management:

• Lead on the planning and delivery of commercial partner workshops.

• Lead on the planning and delivery of on boarding for new commercial partners, with the support of the Partnerships team.

• Build excellent working relations with other stakeholders – including Welsh Government, local Council, Regional Teams, SNRL, URC, other Unions, etc.

Event Day Commercial Operations:

• Build and deliver a world class environment for hosting commercial partners’ at WRU matches, other rugby events (e.g. Rugby World Cups) and other third-party events.

• Ensure that everything runs smoothly with regards to partner rights delivery across all WRU Partners.

Budgets

• Work with the Commercial Director and Finance team to set the budget for the Partnerships management team and ensure that budgets are closely monitored and delivered upon.

WRU Requirements

The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.

Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable. This role is subject to a basic/enhanced DBS check.

The Perks

As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:

• Salary Sacrifice Pension (5% employee contribution, matched by WRU)

• Life assurance scheme

• WRU Group Ticket Allocation (in line with ticketing policy)

• One additional paid day off (birthday leave)

• Employee assistance programme

• Team Tactics – hybrid working arrangements

• Free stadium parking and gym

• WRU Group store and tour discounts

• WRU Group partnership offers

• Eye Care Voucher Scheme

• Cycle to Work Scheme

Our Values

The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.

Inclusion At The WRU

The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy (2024-2029) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.

Diversity monitoring

We know that we deliver better services when our workforce reflects the full range of backgrounds and experiences in the society we serve.

To continue to do this we need your help in filling out a short monitoring form.

None of the information you provide will be visible as part of your application. It will only be used anonymously to monitor the inclusivity of our selection processes.

You can select 'prefer not to say’ if you would rather not answer any question.

Mae Tîm Masnachol URC yn tyfu. Os ydych yn angerddol am adeiladu timau perfformiad uchel sy’n darparu partneriaethau a datrysiadau marchnata o safon fyd-eang i’n partneriaid, gan gefnogi pob elfen o ecosystem rygbi, o’r lefel lawr gwlad i’r tîm cenedlaethol, gallai hwn fod y cyfle i chi.

Bydd y rôl hon yn gyfrifol am:

· Rheolaeth strategol, cyfeiriad a chyflawniad rhaglen partneriaid masnachol URC, gan gynnwys hawliau cytundebol yr holl bartneriaid masnachol.

· Arwain y Tîm Partneriaethau i sicrhau eu bod yn cyflawni i URC a'i bartneriaid masnachol mewn modd effeithlon ac effeithiol gyda sgiliau rheoli perthnasau a rheoli prosiect rhagorol.

· Rheoli datblygiad proffesiynol y Tîm Partneriaethau.

· Sicrhau bod partneriaid URC yn cael eu gwasanaethu'n eithriadol o dda, i gyflawni eu hamcanion busnes, gan arwain at lefelau uchel o foddhad cwsmeriaid.

· Cyfrannu at a chyflawni strategaeth fasnachol grŵp URC.

Chwilio'n weithredol am gyfleoedd uwchwerthu partneriaethau masnachol.

Dyddiad Cau: 7th Ebrill 2026

Y PERSON

· Profiad rheoli prosiectau cryf gyda thystiolaeth glir o gyflawni yn erbyn amserlenni tynn. Y gallu i gynllunio ymlaen llaw, gan feddwl 6-12 mis i'r dyfodol yn rhagweithiol.

· Mae sgiliau cyfathrebu rhagorol yn ysgrifenedig ac ar lafar yn hanfodol gyda'r gallu i gyfathrebu'n hyderus gydag amrywiaeth o randdeiliaid.

· Y gallu i ddarparu strwythur, cynllunio ac eglurder i raglen waith fawr a chymhleth.

· Y gallu i feddwl yn strategol ond hefyd i fod yn ddatryswr problemau gweithredol cryf sy'n cyflwyno atebion ac argymhellion, yn hytrach na phroblemau.

· Profiad amlwg o adeiladu a chyflawni prosiectau sy'n canolbwyntio ar bartneriaethau.

· Profiad amlwg o osod a chyflawni strategaeth ar gyfer cyfleoedd masnachol.

· Sgiliau rhyngbersonol cryf a rheoli perthnasau yn fewnol ac â phenderfynwyr allweddol ar ochr y cleient.

· Y gallu i ddylanwadu ar bob lefel o sefydliad.

· Profiad o gyflwyno i randdeiliaid allweddol o wahanol lefelau, gan addasu dull ac arddull yn unol â hynny

· Gallu i ddeall anghenion ac amcanion cleientiaid ac yna adeiladu cynlluniau sy'n gweithio'n galed i gyflawni yn eu herbyn.

· Y gallu i gydbwyso gofynion cystadleuol er mwyn dod o hyd i atebion sy'n dderbyniol i'r ddwy ochr.

· Dealltwriaeth o'r farchnad noddi a sut mae cytundebau noddi yn gweithio.

· Dealltwriaeth o blatfformau cyfryngau confensiynol, digidol a chymdeithasol.

· Craffter busnes cryf a phrofiad o negodi contractau.

· Profiad o arwain, cymell a threfnu tîm effeithlon ac effeithiol sy'n cyflawni canlyniadau eithriadol i gleientiaid.

· Y gallu i weithio ar eich menter eich hun, fel unigolyn ac fel rhan o dîm.

· Sgiliau TG rhagorol, yn benodol Microsoft Word, Excel a PowerPoint.

Mae'r gallu i gyfathrebu a gweithio yn y Gymraeg yn fanteisiol

Y RÔL

Cyfrifoldebau, Tasgau a Gweithgareddau Allweddol

Rheolaeth Tîm:

· Arwain, hyfforddi a datblygu'r tîm Partneriaethau, gan feithrin diwylliant o adborth cyflym a datblygiad personol o fewn y tîm.

· Grymuso a chefnogi'r Tîm Partneriaethau i sicrhau eu bod mewn sefyllfa i gyflawni ar gyfer URC a'i bartneriaid masnachol mewn modd effeithlon ac effeithiol gyda sgiliau rheoli perthnasau, rheoli prosiectau a chyfathrebu rhagorol ledled Grŵp URC, partneriaid masnachol URC a rhanddeiliaid allweddol eraill.

Rheoli Prosiectau:

· Creu amgylchedd perfformiad uchel a diwylliant o ragoriaeth mewn cyflawni o ran rheoli rhaglen partneriaid masnachol URC.

· Goruchwylio cyflawni hawliau cytundebol yr holl bartneriaid masnachol.

· Sicrhau bod Cynllun Rheoli Cyfrif clir ac wedi'i ddogfennu'n dda ar waith ac yn cael ei reoli ar gyfer pob partneriaeth.

· Creu amgylchedd i sicrhau bod y tîm Partneriaethau yn cynllunio ymhell ymlaen llaw, gan gymryd dull rhagweithiol o reoli cyfrifon a rheoli prosiectau.

· Cefnogi'r Tîm Partneriaethau i ddatblygu cynigion actifadu creadigol ar gyfer partneriaid masnachol sy'n alinio â'u strategaeth.

· Sicrhau bod system ar waith i olrhain boddhad partneriaid drwy arolwg arddull NPS a sicrhau bod pob partner yn cyflawni'r sgoriau targed y cytunwyd arnynt.

· Bod yn bwynt cyswllt canolog a phwynt uwchgyfeirio yn fewnol ac yn allanol ar gyfer yr holl weithgarwch sy'n ymwneud â phartneriaid masnachol.

· Sicrhau cyfathrebu rhagweithiol, clir a chryno â'r timau digidol, cyfathrebu, marchnata, tocynnau, gweithrediadau, tîm cenedlaethol, gwerthiannau lletygarwch a phob tîm mewnol arall ynghylch holl weithgareddau ymgyrchoedd cytundebol partneriaid masnachol.

· Meithrin diwylliant o ragoriaeth mewn cyfathrebu a rheoli rhanddeiliaid.

· Sicrhau bod y tîm Partneriaethau yn cydweithio â'r timau Marchnata a Chyfathrebu i ddylunio ymgyrchoedd digidol, cymdeithasol a chynnwys ar gyfer partneriaid masnachol.

· Cydgysylltu â threfnwyr digwyddiadau a ffederasiynau cenedlaethol eraill i sicrhau bod hawliau partneriaid masnachol yn cael eu gweithredu a'u cyflawni.

· Sicrhau bod y systemau a'r prosesau cywir ar waith i olrhain cyflawni hawliau masnachol (e.e. Kore, Salesforce)

· Sicrhau bod yr holl ddata ar gyfer cysylltiadau partneriaid allweddol yn cael ei gadw yn system CRM ddewisol URC.

Adrodd

· Arwain y tîm i sicrhau bod yr ymchwil a'r pwyntiau data gofynnol yn cael eu casglu, eu trefnu a'u bod yn hawdd eu cyrchu o ran Rhaglen Fasnachol URC (e.e. gwerthoedd cyfryngau, ymchwil defnyddwyr, ac ati).

· Arwain y tîm i sicrhau bod lefel arfer gorau o adrodd ar gael i Grŵp URC.

· Arwain y tîm i sicrhau bod adroddiadau ôl-ddigwyddiad blaenllaw yn y diwydiant ar gael i Bartneriaid Masnachol URC.

· Rhoi mewnbwn i brosesau adrodd mewnol mewn modd amserol ac mewn ffordd sy'n galluogi aelodau'r tîm i ddeall statws y rhaglen fasnachol yn glir.

· Amlygu risgiau a phroblemau yn gynnar er mwyn galluogi rhoi cynlluniau ar waith i liniaru risgiau.

Uwchwerthu ac adnewyddu:

· Nodi cyfleoedd masnachol newydd i drafod gyda phartneriaid masnachol ac uwchwerthu, ar y cyd â'r tîm Partneriaethau a Masnachol.

· Cymryd rhan mewn trafodaethau adnewyddu contractau gyda phartneriaid masnachol presennol. Bydd hyn yn cynnwys arwain ar rai adnewyddiadau a chwarae rhan gefnogol allweddol i'r tîm gwerthiannau Masnachol mewn eraill.

Gwerthiannau Partneriaethau:

· Cefnogi'r tîm gwerthiannau masnachol o ran caffael partneriaid newydd, mewnbynnu data olrhain partneriaethau, dylunio pecynnau hawliau, ac ati.

Rheoli rhanddeiliaid:

· Arwain ar gynllunio a chyflwyno gweithdai partneriaid masnachol.

· Arwain ar gynllunio a chyflwyno cynefino ar gyfer partneriaid masnachol newydd, gyda chefnogaeth y tîm Partneriaethau.

· Meithrin perthnasau gwaith rhagorol gyda rhanddeiliaid eraill – gan gynnwys Llywodraeth Cymru, Cyngor lleol, Timau Rhanbarthol, SNRL, URC, Undebau eraill, ac ati.

Gweithrediadau Masnachol Diwrnodau Digwyddiadau:

· Adeiladu a darparu amgylchedd o'r radd flaenaf ar gyfer gwesteio partneriaid masnachol mewn gemau URC, digwyddiadau rygbi eraill (e.e. Cwpanau Rygbi'r Byd) a digwyddiadau trydydd parti eraill.

· Sicrhau bod popeth yn rhedeg yn esmwyth o ran cyflawni hawliau partneriaid ar draws holl bartneriaid URC.

Cyllidebau

Gweithio gyda'r Cyfarwyddwr Masnachol a'r tîm Cyllid i osod cyllideb y tîm rheoli Partneriaethau a sicrhau bod cyllidebau'n cael eu monitro'n ofalus a'u cyflawni.

GOFYNION URC

Mae URC yn mynnu bod gan unigolion sgiliau TG, yn benodol pecynnau Microsoft. Mae sgiliau cyfathrebu ysgrifenedig a llafar rhagorol yn hanfodol, ynghyd â'r gallu i feithrin perthnasoedd cryf gyda rhanddeiliaid mewnol ac allanol.

Mae'r gallu i gyfathrebu trwy gyfrwng y Gymraeg a Thrwydded Yrru Ddilys y DU yn ddymunol. Mae'r rôl hon yn amodol ar wiriad DBS sylfaenol/manwl.

Y MANTEISION

Fel aelod parhaol o Grŵp URC, bydd gennych fynediad at ein hystod lawn o fuddion cyflogeion, gan gynnwys:

• Pensiwn Aberth Cyflog (cyfraniad cyflogai o 5%,cyfraniad cyfatebol gan URC)

• Cynllun yswiriant bywyd

• Dyraniad Tocyn Grŵp URC (yn unol â Pholisi Tocynnau)

• Un diwrnod ychwanegol o wyliau tâl (gwyliau pen-blwydd)

• Rhaglen cymorth i weithwyr

• Tactegau Tîm – trefniadau gweithio hybrid

• Parcio stadiwm a champfa am

• Gostyngiadau siop a theithiau Grŵp URC

• Cynigion partneriaeth Grŵp URC

• Cynllun Talebau Gofal Llygaid

• Cynllun Beicio i'r Gwaith

• Gostyngiadau Gwestai'r Celtic Collection

Ein Gwerthoedd

Mae Grŵp URC wedi ymrwymo i ddatblygu diwylliant lle mae pob gweithiwr yn cael ei werthfawrogi a'i barchu'n gyfartal. Mae ein nodau, ynghyd â’n gweledigaeth a’n cenhadaeth, wedi’u tanategu gan ein gwerthoedd a’n credoau craidd sy’n croesawu: Uniondeb, Rhagoriaeth, Llwyddiant, Dewrder, Teulu a Hiwmor.

Cynhwysiant yn URC

Mae Grŵp URC wedi ymrwymo i ddarparu Jyrsi i Bawb. Mae hyn yn cynnwys y bobl sy'n gweithio i ni a gyda ni. Rydym yn uchelgeisiol ynglŷn â darparu diwylliant sy'n rhoi pobl yn gyntaf, lle gall pawb fod yn perthyn a chael eu clywed a’u parchu. Rydym yn hapus i siarad â chi am ein Cynllun Cydraddoldeb, Amrywiaeth a Chynhwysiant (2023-2028) a gallwch hefyd ddarllen rhagor am ein hymrwymiad yn ein Polisi Cydraddoldeb, Amrywiaeth a Chynhwysiant.

Monitro amrywiaeth

Gwyddom ein bod yn darparu gwasanaethau gwell pan fo ein gweithlu’n adlewyrchu’r ystod lawn o gefndiroedd a phrofiadau yn y gymdeithas a wasanaethwn. Er mwyn parhau i wneud hyn mae angen eich help arnom i lenwi ffurflen fonitro fer. Ni fydd unrhyw wybodaeth y byddwch yn ei rhannu yn weladwy fel rhan o'ch cais. Dim ond i fonitro cynwysoldeb ein prosesau dethol yn ddienw y caiff ei defnyddio. Gallwch ddewis ‘gwell gennyf beidio â dweud’ os byddai’n well gennych beidio ag ateb unrhyw gwestiwn.